Mission

Toffe Peren wants to change the perception concerning quirky fruits and vegetables often referred to as 'misfits' which we don't think they are! We want to raise awareness and show people more of the natural ways in which our foods can grow and inform them about foodwaste. We do so with the means of photography creating beautiful images of our Quirky Carrots. By the way: did you know that in Dutch our name is 'Toffe Peren'? Which, literally translated, means 'Cool Pears'? It doesn't actually refer to the fruit but when you say this about someone you mean someone is really great. We found this a perfect name for our project as it is a great word play which brings across our point exactly. In English we couldn't find a similar saying (let us know if there is ) so we just came up with our own: Quirky Carrots!

With our Quirky Carrots we want to become a visual voice in the debate on food waste.

Background

Natural appearances

Everyone who has ever worked in a garden knows this: most fruit and vegetables grow quite differently than the ones we can buy in the supermarket. In Europe, there used to be laws by which our fruits and vegetables were judged strictly on the way they looked. A fair amount of these laws has been banned, yet for a few fruits and vegetables they are still in existence. A kiwi, for example, is not allowed to have fruits attached to each other and thus you will never find a beautiful kiwi in the shape of a heart at a European grocery store.

Due to these laws, we became more and more used to seeing fruits and vegetables that look like the ones in the grocery store: without any spots or flaws, and identical in size, form and color. Quality seems to be defined as products that all look alike. However, what’s more boring than that? You can barely find the twisted brother of, for instance, the cucumber in the supermarket although taste and nutrients are, of course, the same.

Food waste

Worldwide an average of 30% of our food goes to waste. A part of this number are those fruits and vegetables that never become part of the foodchain in the first place due to their different appearance.